venerdì 15 giugno 2012

In Cina gli utilizzatori di internet saranno 700 mil nel 2015

China will have 700 million internet users in 2015 (nearly 200 million more than today and twice the online population of Japan and the US combined), according to The Boston Consulting Group (BCG). In 2011, Chinese consumers spent 1.9 billion hours a day online, an increase of 60% from two years earlier, according to China's Digital Generations 3.0: The Online Empire. Average time online per user increased from 2.8 to 3.6 hours per day between 2008 and 2011. Chinese users spend about an hour a day more on the internet than US users. China's overall penetration rate will exceed 50% by 2015, compared with 38% in 2011. The fastest-growing segment will be urban consumers aged 51 and older-a sign that the internet is spreading through Chinese society. This segment will likely expand by 22% annually. Half of internet users say that the internet is their most trusted source of information, followed by television at 30% and newspapers at 15%, according to BCG research. Young professionals and university students lead the pack, with 70% and 63%, respectively, citing it as their most trustworthy information source. As the Chinese become more comfortable with the internet, they are becoming more adventurous. For instance, 79% of Chinese internet users send instant messages, compared with just 21% of US users. They are also bigger consumers of online music (79% versus 61%) and e-books (40% versus 7%). Sina Weibo, a Chinese version of Twitter, has attracted 300 million users in less than three years of operation. (Boston Consulting Group, April 2012) http://www.newmediatrendwatch.com/index.php?option=com_content&view=article&id=1008&Itemid=2

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