mercoledì 1 agosto 2012

Mercato cinese: Cosa fanno gli altri

La campagna "Nothing Like Australia" è stata giudicata tra le più interessanti, tra quelle lanciate per promuovere il turismo cinese. Ecco allora una paio di riflessioni per saperne di più.
The “Nothing Like Australia” campaign, a $164 million tourism campaign targeting Chinese visitors has just launched in Shanghai and will continue to roll out over the next three years. The campaign, which targets China’s three major cities — Beijing, Shanghai and Guangzhou, will expand to the growing middle and upper class cities of Chongqing, Hangzhou, and Nanjing.
Chinese tourists earned Australia approximately AUS$3.8 billion in 2011, making it Australia’s most valuable and fastest growing tourism market. “We have to constantly remind international visitors that Australia possesses tourism attractions, products and experiences that are amongst the best in the world,” said Australian Tourism Minister Martin Ferguson.
“When we first launched There’s Nothing Like Australia in May 2010, it was built to last and designed to be flexible. Now is the right time to evolve the campaign to remain competitive and long lasting in a fast-changing global tourism environment,” said Andrew McEvoy, Managing Director of Tourism Australia.
Mr. McEvoy said China was the logical location to launch the new creative, in line with Australian tourism’s transition in this Asian Century and supported by recent research, showing that Australia tops the travel preferences of its Chinese urban elite target audience.
(ripreso da

Ed ora dedicate due minuti per vedere questo filmato: Australia's Push for Chinese Tourism

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