Il turismo cinese online raddoppierà entro il 2015
Four Reasons Why China Is Travel's – and Online Travel's – Market to Watch:
China is now the largest travel market in Asia, and the second largest in the world. In 2012, China overtook Japan to become the single largest travel market in Asia Pacific, with gross bookings exceeding $96 billion.
China's online travel market will more than double between 2012 and 2015, when total online gross bookings will exceed $30 billion. And with online penetration still well below levels in the U.S., Europe and developed markets in Asia Pacific such as Australia and Japan, there will still be plenty of headroom for growth well beyond 2015.
Mobile and social activity is already racing ahead of mature markets in the West, with smartphone and tablet shopping incidence and social network engagement among Chinese travelers significantly greater than in Europe or the U.S.