lunedì 2 dicembre 2019


“分散式酒店是一个意大利发展模式,就是为了拯救越来越多的意大利小村在居民搬到城市居住后留下的空置房屋而创立的。”说这番话的是这个概念的创造者吉安卡洛•达尔莱拉(Giancarlo Dall' Ara)。

虽然今天中国的乡建和民宿火热异常,但早在20世纪80年代,意大利人Giancarlo Dall'Ara就提出了Albergo Diffuso的概念,中文意思是“散布的旅馆”。这一模式是在欧洲战后城市高密度发展的背景下,为了保护、延续大量被人们遗忘和抛弃的历史村落而提出的解决方案。和今天的中国一样,在城市化老龄化的社会背景下,许多拥有深厚历史传统的欧洲乡镇都因缺乏人口活力和经济活动而被逐渐荒废。所以Albergo Diffuso是一个试图将城市商业价值与地方文化保护相结合的一种创新模式

分散式酒店是一个意大利发展模式就是为了拯救越来越多的意大利小村在居民搬到城市居住后留下的空置房屋而创立的说这番话的是这个概念的创造者吉安卡洛·达尔莱拉Giancarlo Dall' Ara他的创想是将这些村庄重新打造成一种拥有集中管理的不规则的客房提供客房服务餐厅和门房等酒店服务内容对于那些不大喜欢住在酒店的人来说这是个好选择他说同样重要的还有尽可能保留当地原汁原味的感觉

分散式酒店是一个意大利展模式,就是了拯救越来越多的意大利小村在居民搬到城市居住后留下的空置房屋而立的。”说这的是个概念的 者吉安卡洛·达莱拉(Giancarlo Dall' Ara)。在我泰拉之行前夕的次交中,他:“种情况在意大利数以百弃村庄里都存在。”达莱拉的想是:将些村庄重新打造成一种有集 中管理的不规则的客房,提供客房服、餐房等酒店服内容。客成社区的一部分,甚至在有些候就是社区本身。“于那些不大喜住在酒店的人来 是个好选择。”他。同重要的有:尽可能保留当地原汁原味的感

“分散式酒店是一个意大利发展模式,就是为了拯救越来越多的意大利小村在居民搬到城市居住后留下的空置房屋而创立的。”说这番话的是这个概念的创造者吉安卡洛•达尔莱拉(Giancarlo Dall' Ara)。
“分散式酒店是一个意大利发展模式,就是为了拯救越来越多的意大利小村在居民搬到城市居住后留下的空置房屋而创立的。”说这番话的是这个概念的创造者吉安卡洛•达尔莱拉(Giancarlo Dall' Ara)。


giovedì 21 novembre 2019

Piangerò amaramente alla Corte di Cin

Da sempre in Cina il riferimento diretto a persone o ad eventi è considerato una “mancanza di eleganza formale inaccettabile”. Pensavo a questo quando ho letto il passo di Claude Roy (“Introduzione alla Cina”, Milano 1956), che vi propongo di seguito:

“Scen Tien-hsi (Zheng Tianxi), diplomatico del Kuomintang a Londra, racconta che nel 1938 ricevette da Nanchino un telegramma destinato al governo inglese. Il telegramma – che chiedeva un aiuto finanziario agli Inglesi – conteneva questa frase: “Piangerò amaramente alla corte di Cin”.
L’autore del telegramma e Scen conoscevano entrambi la storia cinese. Nel 505 avanti Cristo il ministro di Ciò, piangendo sette giorni e sette notti alla Corte di Cin, ottenne per il suo re l’appoggio del re di Cin. Scen sostituì la frase e scrisse: “Con urgenza faccio appello…”. Per il Foreign Office era più chiaro.”

sabato 16 novembre 2019

Il turismo cinese in Italia - Tesi di Laurea di Erasmino Avilés Zùniga

Tesi di laurea sul turismo cinese di Erasmino Avilés Zùniga (MBA UET) - Abstract

OBJECTIVE: The author of the present thesis tried to fill various gaps within the extensive literature available on Chinese inbound tourism, with a more detailed outlook on the Italian case, without neglecting it on the level of Europe as a whole. Among them demographics and psychographics for Chinese tourists in Italy, in order to better profile this customer segment and finding out possible relationships between their variables, as well as shedding light on many controversial statements put forward by a number of different publishers. Some additional analyses were performed as well. Topics explored included gender, location, native language, age, marital status, educational level, employment status, company nationality, amount of paid vacation days, persona according to meaning of traveling, persona according to life values, travel companions, tour arrangement, future possible tour arrangement, booking method, visit reason, days the trip was arranged in advance, number of past trips in Italy, whether the tourist previously studied in Europe, length of stay in Italy, length of stay abroad, other countries visited, extra expenses, relationship between, hotel rating and hotel perceived rating, preferred appliance for watching Chinese tv abroad, satisfaction towards staff humbleness, tetraphobia, unexpected souvenir bought, likelihood of purchasing souvenir for relatives which are coming to Italy, disliked Italian cuisine trait, frequency of fast food in China, frequency of consumption of Italian food in China, Italian restaurant problems, strangeness of Chinese dishes in Italy, pleasure or need as main reason for consuming Italian food, preferred time for consuming Italian food, likelihood to visit a country with low destination awareness but free-visa status, possible other chosen countries for visiting before Italy, favorite mode of transportation, souvenirs purchased the most, unexpected souvenir purchased, favorite payment method, most problematic barrier to entry for tourists, favorite kind of Chinese cuisine, in addition to all the complex relationships between these subjects, which include whether age affects a chinese tourist having a problem with italian restaurants, age difference among genders, whether fast food consumption and whether a chines tourist dislikes italian ingredients, dishes or nothing don’t affect each other, whether there is a relationship between the personas a chinese tourist is according to meaning of traveling or life values, whether the frequency of consumption of italian food in china and reason for italian food consumption are related, whether personas a chinese tourists has according to meaning of traveling or life values and days this tourists arranged the trip in advance are related, and a few more.

METHODOLOGY: First an extensive literature review was given in this paper, and with this information, a self-administered questionnaire was first handed out to tourists in a pilot study in Milano during 2017 and larter handed out to tourists at the Aeroporto di Milano-Malpensa and in the Piazza del Duomo, Milano, during a long time frame encompassing two different samples, the first in December 2017 and the second one in October-November 2018, despite many limitations given by tourists themselves and governmental limitations. Totally speaking, 406 Mainland Chinese tourist respondents filled out the 47-question questionnaire, and a good number of more tourists did not want to take part into the survey. Answers were processed through SPSS analysis, by means of Descriptive statistics, Independent-samples T-test, Chi-squared test, Analysis of variance, Multiple response sets, Correlations, and Crosstabulations. Missing data for some analyses were dealth with multiple imputation. Answers Tables and graphs are given for most of them

FINDINGS & CONCLUSIONS: Some findings challenged the previous ideas, while others upholded them. Cantonese and Sichuanese cuisine prove again to be the most the most popular ones and are to be emulated by catering business, and suggestions are given. Also, paid vacation days are not significantly different among companies of different countries, but more resarch is needed. Unconscious superstition about numerology and tetraphoby is present in decisions and better treated with cautiosness. A preference for eating Italian cuisine at different times of the day is found, and possible reasons for it given. Lesser-known destinations but potentially competitive due to visa exemption like Serbia are not a common choice, but perhaps this will change due to a numerical increase of such destinations. Staff is advised to act subserviently even though tourists seem satisfied.
Minor findings include the fact that many statistical relationships among the variables were found to be non-statistically significant, but a larger sample is likely needed so as to offset the small sample size.
The results are mainly applicable to business and VFR tourists.
As far as the author’s knowledge goes, this is the first comprehensive research done in the world on such a variety of topics about Chinese tourists.

lunedì 4 novembre 2019

Milano: il primo mercato è la Cina

Milano: il primo mercato è la Cina 
(ANSA) - Milano è sempre più meta di turisti: nel 2018 sono stati 7,7 milioni, con un aumento del 2,2% e una permanenza media di due giorni. E anche se la presenza di italiani è in crescita (+7%), sono gli stranieri a farla da padroni. Lo evidenzia una elaborazione della Camera di Commercio di Milano Monza Brianza e Lodi.
    Il 57% dei visitatori (4,4 milioni) viene infatti dall'estero. Primi per arrivi sono i cinesi (393.098, +1,9%) seguiti da americani (347.354, +9,3), francesi e tedeschi (questi ultimi in calo dell'8,3%). E' in questo quadro che si collocano gli incontri Inbuyer organizzati l'8 ottobre a Palazzo Giureconsulti fra 20 buyer cinesi e 55 imprese lombarde.